Privacy Policy

Last updated: 1 January 2026 | IceFishPK (icefishpk.com)

1. Introduction

IceFishPK ("we", "our", "us") is a frozen seafood supplier registered in Karachi, Pakistan, operating under Pakistani law. We are committed to protecting the personal information you share with us when visiting icefishpk.com or contacting us for business enquiries.

This Privacy Policy explains what data we collect, how we use it, your rights as a data subject, and how to contact us regarding your personal information.

2. Data We Collect

2.1 Information You Provide Directly

• Name, business name, email address, and phone number submitted via our contact form
• Enquiry details, order information and product preferences
• Any other information you voluntarily include in messages to us

2.2 Automatically Collected Data

• IP address and general geographic location
• Browser type, device type and operating system
• Pages visited, time on site, and referral source
• Cookie identifiers (see our Cookie Policy for details)

3. How We Use Your Information

• To respond to your enquiries and provide quotations
• To process and manage business orders and deliveries
• To improve our website content and user experience
• To send relevant business updates (only with your consent)
• To comply with legal obligations under Pakistani law

4. Legal Basis for Processing

We process your data on the following legal bases: (a) your consent; (b) performance of a contract or pre-contractual negotiations; (c) our legitimate business interests; and (d) compliance with legal obligations.

5. Data Sharing

We do not sell, rent or trade your personal data. We may share data with:

• Trusted IT service providers who assist in website hosting and analytics (under confidentiality agreements)
• Logistics and courier partners, only to the extent necessary to fulfil deliveries
• Regulatory authorities if required by Pakistani law

6. Data Retention

Contact form submissions are retained for up to 3 years for business correspondence purposes. Order records may be retained for up to 7 years for accounting and legal compliance. Website analytics data is anonymised after 26 months.

7. Your Rights

You have the right to:

• Access a copy of the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (where legally permissible)
• Object to certain processing activities
• Withdraw consent at any time

To exercise any of these rights, contact us at supp@icefishpk.com.

8. Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. Our website uses HTTPS encryption for all data transmission.

9. Cookies

We use cookies and similar tracking technologies. Please refer to our Cookie Policy for full details.

10. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices of those websites and encourage you to review their policies independently.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of our website after changes constitutes acceptance.

12. Contact

For any questions regarding this Privacy Policy, please contact:

IceFishPK
Plot 18-C, Fish Harbour West Wharf, Karachi – 74000, Pakistan
Email: supp@icefishpk.com
Phone: +92 21 3456 7890