ہمارے بارے میں — آئس فش پی کے کی کہانی
Pakistan's frozen seafood pioneer — from Karachi's harbour to your table since 2014
IceFishPK was founded in 2014 by a small team of seafood enthusiasts who believed that every Pakistani deserved access to genuinely fresh, properly frozen fish — not the thawed-and-refrozen product that dominated the market.
We started with a single blast-freezer and three delivery vans. Today, we operate a 12,000 sq ft HACCP-certified processing facility at Karachi's Fish Harbour, with 200-ton cold storage capacity and a fleet of 18 refrigerated vehicles serving restaurants, supermarkets, and households from Karachi to Peshawar.
آئس فش پی کے کا آغاز ۲۰۱۴ میں کراچی کی مچھلی کی بندرگاہ سے ہوا۔ ہمارا ہدف ہر پاکستانی کو تازہ اور محفوظ منجمد مچھلی فراہم کرنا ہے۔
To make premium quality, halal-certified frozen seafood accessible to every household and food business in Pakistan — without compromise on freshness, safety, or affordability.
To be Pakistan's most trusted frozen seafood brand by 2030, expanding to 10 cities and becoming the benchmark for cold-chain excellence in South Asia.
Every batch is lab-tested before dispatch. We maintain -18°C throughout the supply chain and reject anything that doesn't meet our strict sensory and microbiological standards.
All our products are certified halal by the Pakistan Halal Authority. Slaughter and processing procedures adhere strictly to Islamic guidelines.
We source only from licensed, sustainable fishing operations. IQF freezing reduces food waste by 35% compared to block freezing methods.
We employ over 120 Karachi locals and provide livelihood support to more than 40 fishing families through our direct sourcing partnerships.
Our certifications reflect our unwavering commitment to food safety and halal integrity.
Food Safety Management System — internationally recognised standard for hazard control.
Pakistan Halal Authority (PHA) certified. Issued 2016, renewed annually.
Hazard Analysis Critical Control Points — full traceability from catch to delivery.
Pakistan Standards & Quality Control Authority certified food processing facility.
Our 12,000 sq ft facility sits at the heart of Karachi's Fish Harbour, enabling us to receive fresh catch within 90 minutes of landing. Processing begins immediately to minimise time between catch and freezing.
IceFishPK established at Fish Harbour, West Wharf. First batch of snap-frozen pomfret shipped to local restaurants.
Received Pakistan Halal Authority certification and PSQCA registration, opening doors to commercial contracts.
Expanded facility to 200-ton capacity. Launched refrigerated delivery to Lahore and Islamabad.
Achieved ISO 22000:2018 Food Safety Management System certification. Began exporting to GCC markets.
Reached 500+ active clients milestone. Launched private-label packaging service for supermarket chains.
Opening distribution hubs in Lahore and Islamabad. Expanding product range to 25 species.
Our in-house quality team conducts checks at every stage. From the moment fish arrives at our dock to the moment it leaves in a refrigerated van, every batch is tracked and tested.
ہم کوالٹی کنٹرول میں کوئی سمجھوتہ نہیں کرتے — ہر مچھلی جانچی جاتی ہے
Whether you're a restaurant, retailer, caterer, or exporter — we'd love to discuss how IceFishPK can supply your business.
